FOR IMMEDIATE RELEASE

MEDIA RELEASE: DEC 2010

IT’S GREEK TO ME FOODS

TARPON SPRINGS, FLORIDA

CONTACT: MICHAEL HOULLIS

OFFICE: 727-934-1565

CELL: 727-480-6529

WEBSITE: www.itsgreektomefoods.com

Greek Chicken Lemon Soup Growing Quietly And Quickly In Niche Soup Market!

Traditional Greek Soup recently made available in a can for the first time is being discovered

by Mainstream America, and major retailers led by Publix are taking notice.

“It’s Greek To Me Foods”, a rapidly growing company based in Tarpon Springs, Florida began introducing Greek Style Chicken Lemon Soup to mainstream America via a ready-to-eat can in late 2007. The soup which has been around for generations in Greek homes had never been available in a ready-to-eat grocery version until then.

Marketing began by introducing and sampling the soup at Greek Festivals around the state of Florida. Small retailers in the World renown Greek Community of Tarpon Springs began selling it and major retailers began to take notice as they were swamped by mainstream consumer demand in neighboring communities. The Publix in Tarpon Springs offered it first in May of 2009. Publix included it in 37 stores in the Fall soup Planogram and expanded it to another 33 stores in the course of the year. The soup was recently expanded to 256 more Publix stores canvasing the majority of stores from central Florida, East and West and South to the Florida Keys.

“We are flattered and honered by the rapid expansion by Publix. To be in so many stores in just a year and a half in the Cadillac of grocery stores is very encouraging,” said Michael M. Houllis, President of “It’s Greek To Me Foods”.

“The Greek Style Chicken Lemon Soup has been overlooked too long by the commercial soup making community. Our Grandmothers (Yia Yia’s) soup is the most unique soup ever to hit the market and its time has come , if its rapid climb is any indication,” Houllis added.

Houllis, who’s family owned and operated the legendary Island House Restaurant on Clearwater Beach, Florida for 30 years, featured his families traditional recipe of the soup and saw first hand the response to it by the non Greek customers. “The Greeks always knew how magical the soup was, but I was able through the restaurant to observe, first hand the response to it by the mainstream diner over the years.” Houllis said.

The soups unique combination of egg and lemon, orzo and chicken is light and soothing. The soup known affectionately to the Greeks as “Greek Penicillin” is served by mothers and grandmothers to their families on holidays, family functions, and especially anytime a family member did not feel well.” It has always been served as a cure all. “Don’t ask me for any scientific proof on why it makes you feel better, we just know it always does. We always attributed it to the love from which it was made. We have put that same love in the can by using my families’ recipe…” Houllis added.

”It is no surprise to us that the company and soup are doing well in this troubled economy when “Comfort Food” is at a premium. Greek Chicken Lemon Soup is the epitome of ”Comfort Food”, Houllis continued.

In addition to Publix in Florida, the soup is also sold at selected Walgreens, Winn Dixie’s, Sweetbay’s, and some 100+ independent retailers. The soup has also made its way to a 200+ locations in the Chicago, New York and Philadelphia areas with further expansion in the planning stages.